Wednesday, August 20, 2008

I call bullshit on U2

There's a story doing the rounds that claims some new U2 tracks have been inadvertently leaked and found their way online. The way it's being reported, Bono was playing the tracks so loud in his French villa that a passer by was able to record them.

I call bullshit.

We're expected to believe that the record company and presumably the band want to guard these tracks so closely that they've demanded the low quality recordings be removed from where they have appearedonline. But at the same time we're expected to believe that Bono is stupid enough to have these top secret tracks blaring out his window at full volume. Actually, anyone trying to convince meBono is stupid is in with a chance.

This is a viral marketing campaign, pure and simple. It's been a while since the news of U2 releasing music was likely to set the world on fire. But come up with a clever angle: "Wooo, illicit! You can't have that!" and the media are all over it and giving them heaps of publicity.

I'm not saying it isn't effective marketing. I'm just not sure lying to your core audience is a good long-term strategy.


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